How Much Is an iPhone 12 Across The World?

James Rodriguez James Rodriguez  updated on January 7, 2021

How much are you paying your iPhone home compared to other countries around the world? Let’s find out!

iphone

This map displays the average price in Euros (national VAT rates included) in 38 representative countries for an iPhone 12 (256GB) as of January 2021. It is made upon data provided by the Mac Index website, whose rankings are filled in with Apple website metadatas.

Why do we do a world iPhone price index?

Since the first iPhone was launched in 2007, it has become one of the most purchased products throughout the world. Even if the competition on the smartphones market is getting always stronger, the iPhone price remains in 2021 a very reliable indicator for what concerns the cost of tech products in the different parts of the world.

Top 3 countries where the iPhone 12 is the most expansive

South Africa

1 525 €

Brazil

1 450 €

Turkey

1 378€

The top 3 countries where the iPhone 12 is the cheapest

Japan

806 €

United States

847 €

United Arab Emirates

894 €

The world iPhone 12 price index ranking

RankCountries Price (€)
1Japan806
2United States847
3United Arab Emirates894
4Malaysia933
5Singapore951
6Canada967
7South Korea973
8Thailand976
9Switzerland980
10Philippines999
11Australia1004
12Russie1036
13Luxembourg1043
14United Kingdom1051
15India1056
16New Zealand1056
17Austria1069
18Germany1069
19Sri Lanka1075
20Belgium1079
21France1079
22Spain1079
23Ireland1081
24China1082
25Netherlands1082
26Poland1088
27Mexico1098
28Finland1099
29Portugal1099
30Italy1109
31Czechia1124
32Denmark1129
33Norway1145
34Hungary1155
35Sweden1192
36Turkey1378
37Brazil1450
38 South Africa 1525
Table listing the price of iPhone by country

Is it interesting for Europeans to buy an iPhone in the US?

If you take the numbers strictly as we put them on the map, a Swedish costumer has to pay 1 192€ more than an American to purchase an iPhone 12 (256GB) – which is a lot. But things are not totally the way they seem to be. First of all, one has to bear in mind that in Europe, all the countries include a national VAT in their prices. In the US, this is different, for every State has its own sales tax rate – which is therefore not reported on the displayed price. For example, this tax is 8,875% in New York City, that you will have to add to the original price.

However, if you really wish to purchase your iPhone into the US, you basically have two options:

  • You travel to the US, and take back your iPhone home. In that case, you may be refunded at the airport of the sales tax of the State in which you bought your phone. However, you have to take into account the price of your ticket, as well as a possible VAT that you will hay to pay upon arrival into Europe (20% in Ireland for example)
  • You buy your iPhone on the internet, and ship it home through a transport company such as DHL or UPS. In that case, you have to consider the shipping costs – that can be high, but also the VAT that is likely to be collected by the customs of your country (just like when you travel yourself with your device).

As you see, defining if buying an iPhone in the US for a European customer is interesting is a tricky calculation. In the end, the benefit is not so obvious as it may seem at first considering the numbers.

The reconciliation between Apple and the European justice

In 2016, the European justice summoned Apple to refund 13 billions euros to Ireland. This amount represents all taxes that the multinational has not paid because of the attractive taxation in Ireland.

The European commission finally decided to drop the case in July 2020. This verdict is a relief for both Ireland and Apple who had appealed the judgment. Indeed, Ireland who is positioned as a “pro business” country, applies this attractive taxation for all multinationals present on the isle.