How Much Is an iPhone 12 Across The World?

James Rodriguez James Rodriguez  updated on January 6, 2021

How much are you paying your iPhone home compared to other countries around the world? Let’s find out!

iphone

This map displays the average price in British Pounds (national VAT rates included) in 38 representative countries for an iPhone 12 (256GB) as of January 2021. It is made upon data provided by the Mac Index website, whose rankings are filled in with Apple website metadatas.

Why do we do a world iPhone price index?

Since the first iPhone was launched in 2007, it has become one of the most purchased products throughout the world. Even if the competition on the smartphones market is getting always stronger, the iPhone price remains in 2021 a very reliable indicator for what concerns the cost of tech products in the different parts of the world.

Top 3 countries where the iPhone 12 is the most expansive

South Africa

£1,378

Brazil

£1,354

Turkey

£1,233

The top 3 countries where the iPhone 12 is the cheapest

United States

£765

Japan

£796

United Arab Emirates

£808

The world iPhone 12 price index ranking

RankCountriesPrice (£)
1United States765
2Japan796
3United Arab Emirates808
4Malaysia838
5Singapore853
6Canada873
7South Korea875
8Thailand879
9Switzerland883
10Philippines897
11Australia905
12Russia934
13Luxembourg938
14United Kingdom949
15New Zealand952
16India952
17Germany961
18Austria961
19France970
20Spain970
21Belgium970
22Ireland972
23Netherlands973
24China974
25Poland976
26Sri Lanka981
27Portugal988
28Finland988
29Mexico994
30Italy997
31Denmark1,015
32Czech Republic1,017
33Hungary1,028
34Norway1,030
35Sweden1,074
36Turkey1,233
37Brazil1,354
38South Africa 1,378
iPhone 12 prices index (as of January 2021)

Is it interesting for Europeans to buy an iPhone in the US?

If you take the numbers strictly as we put them on the map, a Swedish costumer has to pay £309 more than an American to purchase an iPhone 12 (256GB) – which is a lot. But things are not totally the way they seem to be. First of all, one has to bear in mind that in Europe, all the countries include a national VAT in their prices. In the US, this is different, for every State has its own sales tax rate – which is therefore not reported on the displayed price. For example, this tax is 8,875% in New York City, that you will have to add to the original price.

However, if you really wish to purchase your iPhone into the US, you basically have two options:

  • You travel to the US, and take back your iPhone home. In that case, you may be refunded at the airport of the sales tax of the State in which you bought your phone. However, you have to take into account the price of your ticket, as well as a possible VAT that you will hay to pay upon arrival into Europe (20% in the UK for example)
  • You buy your iPhone on the internet, and ship it home through a transport company such as DHL or UPS. In that case, you have to consider the shipping costs – that can be high, but also the VAT that is likely to be collected by the customs of your country (just like when you travel yourself with your device).

As you see, defining if buying an iPhone in the US for a European customer is interesting is a tricky calculation. In the end, the benefit is not so obvious as it may seem at first considering the numbers.